Avis & Mahindra Racing
In support of Avis’s sponsorship of the Mahindra Racing team in the FIA Formula E championship, we have created promotions with a number of the brand’s key airline partners – British Airways, Aer Lingus, Norwegian, Turkish Airlines and Finnair.
The promotions offered the airlines’ loyalty club members the chance to win VIP trips to the New York Formula E Prix.
The promotions each comprised of microsites, with a number of them including automated emails that provided passengers with special offers on making Avis bookings.
In total, there were over 52,000 entries across the 5 promotions!