We recently developed a fun instant win based promotion for Avis in conjunction with InterContinental Hotels Group. The promotion offers IHG Rewards Club members the opportunity to win a prize on making an Avis reservation.
The prizes on offer include different levels of IHG Rewards Club points and also Avis car rental upgrades. On entering their details and their Avis reservation number into the site, people then get the chance to spin the wheel to see which level of prize they have won instantly!
The promotional microsite was built in 5 different languages.