MyPlus works with blue chip companies to help them realise the new possibilities of hiring people with disabilities. We have just produced an impactful direct mailer for them that carried a pack of mini liquorice all sorts and smarties to support the campaign theme that we devised entitled ‘All sorts of talent, including some real smarties’ – the mailer was a maltese cross format, so when opened up fully created a large plus sign to reinforce the MyPlus brand – disabled individuals develop skills and unique strengths as a result of their disabilities, giving the person something extra, a Plus. The DM piece was supported with a follow up emailer. The aim of the campaign was to encourage employers to attend a special workshop to learn more about how they can address their skills shortage gap and tap into a new talent pool of disabled graduates – over 11% of graduates have a disability or a long-term health condition.